Your audience hears about AI everywhere. They still haven't started using it.
Most AI training assumes the viewer is already comfortable with the tools, full of prompt engineering frameworks, jargon, and shortcuts that mean nothing to a beginner. So everyday professionals stay on the sidelines, convinced AI is "too technical" for them.
The biggest underserved market in the AI space right now isn't power users, it's the millions of coaches, consultants, course creators, and online business owners whose audiences have never even opened ChatGPT. They need someone to meet them at zero.
AI for Non-Techie People does exactly that. Five plain-language lessons that take a complete beginner from "I don't get this" to "I use AI every week", without coding, prompt frameworks, or any prior experience.

